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Luxury is about saying "no"
I was fortunate to attend the webinar organised by Eric Briones and the Journal du Luxe yesterday and the here are the key takeaways...
jmarteau8
May 282 min read


🍷 Is wine losing its seat at the table?
Not quite, but consumer behaviour is shifting fast and the wine category must adapt or risk being left behind. 🔍 What we're seeing: 🥘...
jmarteau8
May 212 min read


Is alcohol in structural decline? Not quite. Here’s what’s really happening: 👇
Post-COVID sales dips 📉 have sparked headlines about the “death of alcohol,” especially among Gen Z. But the truth is more nuanced, and...
jmarteau8
May 192 min read
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